Think PINK this Month & Support Breast Cancer Awareness!

The Zeitgeist Blog

Think PINK this Month & Support Breast Cancer Awareness!

Breast Cancer Awareness, October, Think Pink, support women, cancer, charity, zeitgeist gifts, usa, candles, encourage women, #cancersucks

Hi Guys,
Julia here, happy October - a month that brings beautiful fall days, lots of pumpkins and Halloween, but is also very much about Breast cancer awareness. 

Think Pink! We at Zeitgeist Gifts consider it important to live healthy, be informed and care for people and communities. So we thought that making a difference and contributing something to support women that are currently battling breast cancer was very important! We came up with a great giveaway as a unique gift and decided to donate 10% of our October proceeds to Breast Cancer Action, a US cancer charity. Please check out our Facebook page for more details and follow us there.

We feel it’s absolutely essential to learn about how and why this campaign was created, and what you can do to get involved! The National Breast Cancer Awareness Month was started in October of 1985 by the American Cancer Society and Imperial Chemical Industries, whose aim was to promote mammograms as the main way to prevent breast cancer. As time passed, Evelyn Lauder from Estee Lauder began The Breast Cancer Research Foundation in 1993 and started using the pink ribbon to symbolize the campaign and movement toward awareness and prevention. Other foundations like the popular Susan G Komen also handed out ribbons at their famous races for breast cancer survivors. 

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Pink! Do you actually know why this color was picked? Well, we don't have a definite answer but think this comes close: “Pink is the quintessential female color,” says Margaret Welch, director of the Color Association of the United States. “The profile on pink is playful, life-affirming. We have studies as to its calming effect; it’s quieting effect, its lessening of stress. [Pastel pink] is a shade known to be health-giving; that’s why we have expressions like ‘in the pink.’ You can’t say a bad thing about it. ”Pink is, in other words, everything cancer notably is not.

The pink ribbon has been a symbol for breast cancer since the early 90’s, and as time has passed and more people have been diagnosed and survived the disease, the big foundations were prosecuted for not having done much for the actual cause. One group of brave women who were all suffering with breast cancer, started their own foundation, Breast Cancer Action, which they believe addresses the main areas of breast cancer awareness: Prevention & treatment, root causes, and the pink ribbon.

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The symbol of the pink ribbon has taken over the American culture, from billboards to commercials to products, and has had an unforeseeable positive impact on the stigma around breast cancer. This disease used to be something that was a secret and difficult to talk about. But as time goes on, many breast cancer foundations have found a way to come together and have the topic of breast cancer be a shared conversation, which has helped those cope with the disease and allow people to know they’re not alone. 

Awareness is one of the easiest ways to get the conversation going and help those in need. You can find information anywhere these days, and it can sometimes be overwhelming. Make sure you take the time this month to research breast cancer causes, treatments, and ethical foundations that you can donate to! And why not show your support and others that you care! Decorate your door, porch or mailbox with pink ribbons, flowers or stickers. Many of the charities provide items that can be used for many awareness initiatives. Participate in runs, games or other activities that help raise funds for more cancer research. Our son’s soccer coach, for example, set up a game moms against son where everybody is wearing pink as a sign of support. Can’t wait! 

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If you have a loved one who is suffering with breast cancer, show some extra support this month and make sure they know that you care. As already mentioned, we have collaborated with a business in California who creates unique handmade soy candles that are beautifully scented and carry lovely messages such as Be Strong & CourageousThinking of YouYou Got This and many others. The entire collection can be found here. A little message and small gesture can really go a long way. Find out what fun runs, events or other volunteer opportunities are going on in your community, and talk to someone who has breast cancer. Put yourself in their position and see what you can do to comfort those in need. Let’s all join together as one and create more awareness around breast cancer! 

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